Tura Inc

Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader. Tura's inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry's first designer brand license with Christian Dior. Today, Tura, a member of the Eschenbach group, employs over 200 people in North America. The Tura Inc. brand portfolio includes:

Ted Baker

Kate Young for Tura

GX by Gwen Stefani

Geoffrey Beene

Tura by Lara Spencer

The Tura House Brand

Inspired by American jewelry, Tura eyewear infuses feminine flair with bold beauty. Elegant and expressive, our frames enhance the style of every woman who wears them. Employing extraordinary materials, jewel-like refinements and an exacting dedication to detail, Tura creates captivating eyewear. Since inventing fashion eyewear over 80 years ago, Tura has reinvented it every season since. Through technical mastery and passion for precision, we redefine what’s now and what’s next. Tura believes that eyewear shouldn't simply let you see better, it should make you look better too.