One True Pair

OTP is the epitome of embodying who you are, no excuses, no pretending, just unapologetically you. The millennial generation is a dichotomy, 2 complimentary halves that fit to create a whole. Always changing, always moving, existing together in harmony to achieve balance, cause that is key. Torn between quitting our day job to travel to Asia and building a career for a stable home. We’re two halves of a whole. A wonderful dichotomy of passions. We’re go getters & jet setters but also love us some staying in, Netflix watching, because we found that balance is key and #selfcare and JOMO are real. We’re the generation that no one really understands, and everyone loves to hate for our avo toast & chasing our dreams. We’re indecisive & love a bit of everything. So sue us?
We’re our One True Pair.

The social media for this brand is one part quotes, one part graphics, and one part product imagery. The quotes are meant to be shareable and likeable, to encourage brand distribution across instragram. The text aims to be witty, and possibly a little snarky, but also inspirational.